to beagle:
it would be insensitive and harmful in the USA because racists people have been using the cliche of the field (n word here) to downplay the achievements of the black population as a whole: trying to cast them as dumb southerners with no plan in life and unable to decide their own life: a direct reference to justify slavery's rightfulness (you'll find this imagery being used in many films, TV series to make the villain racist look bad) so in the US it would most like not be a communication campaign that KFC would go down on as they have had their issues with that in the past (colonel = KKK)
Now the advert is about an aussie in the middle of Jamaicans that are being loud so he offers them some chicken. Now you can see many things in that but it is somehow condescending (me rich white man feeds you savages so you shut the hell up) and uses a cliche. It's just sad that the ads creative did a poor job but they know that cliches are ripe among the customer base and did hit the lowest denomination common to the large group watchin' telly: prejudice. Placement of ad, my guess during ACA, 60 minutes and all those shows spreading a fair amount of nonsense.
Racism is a perception, all and nothing can be so and unless you are the targeted population victim of discrimination it's hard to understand the sensitivity towards those matters. I lived in Africa, was victim of such discrimination: now I understand. I recommend reading the biography of Malcom X or even watch the movie, it's a great entertaining short book and an amazing insight into racism (both ways, and also religious discrimination) and its shortcomings. peace on earth to those of good will.
^^^ Total unabridled bullsh!t. White man feeds savages tec? YOU have imposed that interpretation.
If the ad was a noisy white crowd, with one black fan in the middle, and he gave them chicken, beer or a piece of bloody bubblegum to shut them up, would it be racist????
Would it mean all white people like chicken, or are alcoholics, or like pink soft things? No
The whole idea of the ad is it needs to be clear that he is surrounded by an opposing team's supporters. If it was the english team it may not be so obvious. (DUH!)
But considering MOST of the teams we play cricket against are DARKER than us then it fits.
But it must be racist cos it has darker people in it??? I think not, FFS 90% of the planet is darker than us in Australia.
Being balanced about your first paragraph - do you think the many intelligent people living in the southern states of the USA like being portrayed in every single ad, movie and TV show, as retarded buck toothed yokels with confederate flags on their jacked up F-trucks ???
Door swings both ways man.
It's chicken. KFC sell chicken.
KFC also sponsor the cricket.
Can you actually buy chicken at the cricket? This alone is showing an unrealistic scenario.
I think this ad is also unfair to vegetarian cricket lovers by implying they all should be eating chicken. If the ad wasn't already removed, I would be protesting about this!
Dafrog - it not "targeted against" one group.
It is simply that he is surrounded by opposing team members and that needs to be obvious or else nobody would get the joke. Easiest way to make it obvious is to make it a team from a nation that predominantly 'not white' fans.
I also find it interesting that somebody felt the need to edit it. Easier to whip up some hysteria that way 
If a cheap prejudiced cliche is enough to entertain you then so be it, but then just don't expect all others to join you in unison.
If a cheap prejudiced cliche is enough to entertain you then so be it, but then just don't expect all others to join you in unison.
. In Australia culturally the west indies are seen as blokes who try to kill us with cricket balls, completely different to the stereotype of black people in America....
Right i'm done trolling with this thread for good. I'm going kiting, cause that's all that matters in the end! 
Political correctness really should be called what it is, lying. Its a synthetic pretense to avoid seeing things the way they are. Its weasel words. Instead of confronting a condition (like racism eg) at its heart we accept it and then rely on this artificial construct of manners to hide it. We end up with farcical situations like pressure from the pc police to change the names of "Coon" cheese and "the Nigger Brown stand" because they use proscribed words. HTFU I say. Face the problem not it's cliched ornaments.
For god's sake you can't even say "abo" anymore because is was popular with racists. It's not the word that's racist. Words aren't demeaning. Attitudes are.
I like how somebody here complains about cultural steroetypes - but being from a French speaking place somewhere calls himself "dafrog"
Saying you're just trolling is a weak gutted way to get out of the fact you went off half cocked and nobody agrees with you.
If it was actually trolling then that is juvenile crap too.
imagine how much fun it would be taking the piss if germans and dutch played cricket
