Forums > General Discussion   Shooting the breeze...

The future of newspapers.

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Created by Gizmo > 9 months ago, 19 Jun 2012
Gizmo
SA, 2865 posts
19 Jun 2012 5:01PM
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What a tale of woe.... Faifax job losses and the advent of subscription based media because of the Internet!!!

D'oh !!! Where have these people been, haven't they seen whats happening on the Internet or are they so oblivious to whats happening around the world?
I cant believe the news stories coming out that newspapers (or whatever new form it takes)will have to be subscription based to cover costs.... isn't that what advertising does? Maybe its time for the newspapers to get like the rest of commercial media (TV / Radio) supply a service that people want and recover the costs via advertising.
I have to admit there would be a place for subscription based newspapers, highly specialised + low distribution perhaps like the Financial Review, The Bulletin etc.

Or is this like the retail sector of the community having a whinge cos they havent kept up with whats happening by sticking their heads in the sand.

felixdcat
WA, 3519 posts
19 Jun 2012 3:41PM
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It will go down to competition, some smart editor will run free "e" news paper and the other ones will perish as no one will subscribe!

doggie
WA, 15849 posts
19 Jun 2012 3:51PM
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The "news" would want to better than it is now if you have to pay for it, on line.

GalahOnTheBay
NSW, 4188 posts
19 Jun 2012 6:26PM
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But how will I light my light my BBQ?

Oh the horror!

Gizmo said...

I cant believe the news stories coming out that newspapers (or whatever new form it takes)will have to be subscription based to cover costs.... isn't that what advertising does?


Shhh - it's called double dipping and works well only if sheeple don't notice that's what you are doing.

dinsdale
WA, 1227 posts
19 Jun 2012 6:11PM
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felixdcat said...

It will go down to competition, some smart editor will run free "e" news paper and the other ones will perish as no one will subscribe!
You're kidding. The only source of actual news is already freely available on the interwebby thingy. Has been this way for years.

tgladman
WA, 500 posts
19 Jun 2012 6:39PM
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its hilarious that any company thinks people will "subscribe" and pay for a newspaper. i already think the $2.75 i pay to have my sunday paper delivered is too much and the poor bloke throwing it to me is prob paying more than that in fuel to get it here.... most of it is crap in there anyway.

busterwa
3777 posts
19 Jun 2012 6:59PM
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Just a big fat slut that should probably ride an exercise bike as good as she can buy out and influence media.
Not going to make money but the paper will go to **** .. But thats what she wants.

Call it the sydney morning 347 visa because fat greedy sluts earing 52 million a day needs more money.
Hope the fat bitch eats a lard sandwich and dies slowly.

Dont pay for **** on the internet.

GPA
WA, 2520 posts
19 Jun 2012 7:40PM
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The problem is this:

News content is available free by many channels - TV, Radio and of course the internet. This is having a negative impact on newspaper sales - why buy a paper for a couple of bucks when you can read all the news at your desk or on your phone (on the train) for free. The internet has changed the way we consume media, particularly with the advent of the smart phone - and even more so for Generation Y - my 18yo daughter has never read a newspaper, let alone purchased one!

Newspaper sales = readership. Readership = advertising rates. Advertising rates = profitability.

The cost base of newspaper production is huge - the cover price does not go anywhere near covering the cost of production and distribution.

The cost base for digital media is still high, but a fraction of the cost of newspapers. The problem is the advertising model for most news sites is not particularly profitable.

Media companies are hoping that consumers are willing to pay a nominal subscription fee to access premium content - thus providing another revenue stream in addition to advertising.

Gizmo
SA, 2865 posts
19 Jun 2012 9:32PM
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GPA said...



Newspaper sales = readership. Readership = advertising rates. Advertising rates = profitability.



So Radio and TV don't sell any tangible items how do they determine their advertising rates.... Why wouldn't the same way work for Internet based outlets?
Or is it newspaper people are so fixated on a physical thing?

busterwa
3777 posts
19 Jun 2012 8:40PM
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GPA
WA, 2520 posts
19 Jun 2012 9:00PM
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Gizmo said...

GPA said...



Newspaper sales = readership. Readership = advertising rates. Advertising rates = profitability.



So Radio and TV don't sell any tangible items how do they determine their advertising rates.... Why wouldn't the same way work for Internet based outlets?
Or is it newspaper people are so fixated on a physical thing?



Market surveys determining listener/viewer numbers... ie which (radio/TV) shows on which channel are most popular. The most popular shows eg The Voice can command a higher advertising rate per 30sec ad slot. It's all about the number of eyeballs (and ears for radio) in front of the adverts...

The internet based media sites do operate on a similar model - advertising rates are determined by Unique Browser and Page Impression stats that show how many 'eyeballs' view and click through each ad banner...

cisco
QLD, 12345 posts
19 Jun 2012 11:07PM
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Gizmo said...

GPA said...



Newspaper sales = readership. Readership = advertising rates. Advertising rates = profitability.



So Radio and TV don't sell any tangible items how do they determine their advertising rates.... Why wouldn't the same way work for Internet based outlets?
Or is it newspaper people are so fixated on a physical thing?



Give the forests half a chance. Stop buying newspapers and magazines.

busterwa
3777 posts
19 Jun 2012 10:23PM
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Think she should purchase some tv stations as-well. I cant wait to be a "waveslave" and watch laura bingle and flip burgers.


Underoath
QLD, 2433 posts
20 Jun 2012 2:40AM
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busterwa said...

Think she should purchase some tv stations as-well. I cant wait to be a "waveslave" and watch laura bingle and flip burgers.





Busta, I didnt need to see that video to remind me of my old job!

grumplestiltskin
WA, 2331 posts
20 Jun 2012 7:15AM
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There are plenty of newspapers surviving on the advertising only model, think about your local paper that appears in your letterbox each week.

The main reason "dailies" charge a cover price is to provide legitimacy to the news. You know, if I paid for it then it must be true and worthwhile!

evlPanda
NSW, 9202 posts
20 Jun 2012 10:52AM
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GPA said...

Gizmo said...

GPA said...



Newspaper sales = readership. Readership = advertising rates. Advertising rates = profitability.



So Radio and TV don't sell any tangible items how do they determine their advertising rates.... Why wouldn't the same way work for Internet based outlets?
Or is it newspaper people are so fixated on a physical thing?



Market surveys determining listener/viewer numbers... ie which (radio/TV) shows on which channel are most popular. The most popular shows eg The Voice can command a higher advertising rate per 30sec ad slot. It's all about the number of eyeballs (and ears for radio) in front of the adverts...

The internet based media sites do operate on a similar model - advertising rates are determined by Unique Browser and Page Impression stats that show how many 'eyeballs' view and click through each ad banner...


I.e. the viewers are the media's product, not the shows or articles. They sell viewers to advertisers. Same thing at supermarkets. Not many people actually know this. Just sayin'.

P.S. ABC anyone? Best and free. And to counter some other thread abuot government inefficiencies and that they should be run like a business the ABC and all its local radio stations, web sites, tv shows, a true plethora, is all run on a fraction of a single commercial station.

theDoctor
NSW, 5782 posts
20 Jun 2012 1:45PM
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I pay for news and will continue to do so..

There are web based news services that are free but ask for donations and once a year I oblige, I subscribe to many news portals and current affairs, including but not limited to: rense, crikey, intelhub and others.
Now thanks to the spring issue being their last in print, I will now have to subscribe to idissent online also...

Free media does not mean you don't have too, or shouldn't pay for it...
Free media means it is not paid for....

If you can't tell the difference, you probably think celebrity is news



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Forums > General Discussion   Shooting the breeze...


"The future of newspapers." started by Gizmo