She is now with Bic.. Wow.. 
That's gotta be a big blow for Starboard seeing they now have a Nikki Gregg board in their range.
Looks like Bic might be stepping up to try and match it with the other big brands.
DJ
If you're going to tie your brand to an individual to the degree that you name a product after them, then at minimum, you want to make sure you have a long-term-contract with them extending well beyond current production and marketing of said product.
Starboard, that first tip's free. PM me if you wish to hire me as a brand consultant 
the bic site says France which is more prestigious to me the Lithuania or some other eastern european lower wage country , I wonder if "europe" is all they are allowed to say with EU rules
Could I just say Bic has always made a bloody strong product, I have had and still have the 9 foot mal which is now almost 10 years old and looks as it did the day I bought it. I also used their sailboards (as did many people) which were bloody bulletproof. Now the difference is that they were heavier than the equivalent type of board made in the usual construction.
Nikki Gregg is the ultimate stand up paddle board professional, making a living from sup for over 5 years ,when heaps of others have come and gone, she is still at the forefront of sup fitness especially .Good on her!
Hard to beat a Bic. It was also my first sailboard and they are now producing some awesome little sailing dinghies for the kids. Tough as a bundle of plastic pens wrapped in duct tape.
Just to clear it up, we manufacture all ACE-TEC and DURA-TEC boards in France at the same facility we've been at since the start in 1979. We do also offer boards made in Asia, just like everyone else, but what we do that's really unique is our exclusive ace-tec and dura-tec technologies which as many have pointed out are super durable (and ace-tec is quite light too!). Here's a video that talk about the brand history and some shots of the factory (Vannes, France - Brittany Coast)
That certainly looks like a capital expensive process , thermoforming and blowmoulding such large items !!
If I had to pick just one female SUP'er as the worlds number one I think I would pick Nikki.. even over Candice, Annabel and Angie (sorry Angie ).. Nikki's like a female Laird of sup.. 
Nikki's new site... Here .. http://nikkigregg.flurdahl.com
There's some great vids on her new site.. Like these..
DJ
).. Nikki's like a female Laird of sup..
The Winter Classic was heaps of fun last year. Ev and I had a ball and will certainly bring a bigger crew down this year.
