That's par for the course, pedals don't come on any high end bikes unless the bike shop specifically puts them there. They aren't shipped with them.
here is some more info on the bikes:
www.behance.net/gallery/NeilPryde-Alize-Road-Bike/634959
From their website
"No middlemen. No wheeler-dealers. With us, you talk directly to the people who know everything there is to know about your new bike. The guys who designed, refined, and even built! If you've got a question, we'll have the answer. Just ask one of our experts. "
How come for bikes, its no middlemen approach, but for windsurf gear, its essential they use distributers + shops? I guess volumes of sales is a big factor.
