Kiteboarding bindings are incredibly complex pieces of equipment, with hundreds of parts and design features that set them apart from wakeboarding bindings. Not only do they get ridden for longer, they're dragged through the sand, salt water and left in the sun. Then there's the simple fact that we don't ride like a wakeboarder does.

Airush get it. Brand Director Clinton Filen gets it too. So when he was designing the the new bindings program for Airush, he started from scratch.

"We started from a very solid platform of knowledge with a very inspired team of developers and testers and over the last few years have continued to refine every detail possible." He explains. "We have a philosophy of working to make products twice as durable as our competitors."

Read the full interview with Airush's boot design guru Clinton Filen , to get an inside look at how a set of KITEBOARDING bindings are made.