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For once your comment is on the mark 
a few years ago they did one that was a panel van, even that seemed to flop.
It actually angers me how pathetic marketing people can be to even think this concept up. I wasted 2 minutes of my life, propping up my ears to 3aw when they talked about it, and then I even went to the website to read what it actually is.
All they've done is stick orange carpet in a commodore wagon and put some stickers on the side of it. This is one miserable attempt at marketing.
What do you reckon an original Sandman was ?
A HQ-Z with decals (stickers if you like), some GTS bits, Holden mags, V8
What's the difference
They don't make Kingwood's anymore
a sandman was a panel van…thats a station wagon…..and thats a joke…
sadly,no wonder Australian cars are struggling with buyers.
Yeah pretty hipster lame really
The first effort Ute few years back was better slightly
.
We use a sports wagon at work and they handle like crap on our the gravel roads.
To their credit at least Holden still have a wagon. Even if it is a bit abbreviated.
Totally agree, it's never going to fill the shoes of the true sandman.
Sandman didn't have windows like that blasted ugly looking thing
Why would you want somebody able to look in 
My Corolla hatchback could carry more than that. What is the point of a wagon that offers little more than an enlarged rear parcel shelf?
And they didn't even have the guts to emblaze "SANDMAN" across the rear of the vehicle.
Guess they'll flog a few to overpaid metro-sexuals who wish they knew how to surf.
Holden should wake up and start bringing the old model cars eg EH,HR,HK etc with a new fandangle drive train in them
I am sure they would be a giant seller.
My kids are 11 and 14 and just love all the old shapes
Out of there mouths....at least the cars back then looked different from each other.
how many of the original sandmans did they sell anyway ? ..........they were just a hodad mobile any how !........ wanker transport ........
^^ who cares how many. It was the only distinctive panelvan ever
The new incarnation is a sports wagon - which is not even a proper wagon let alone a panelvan - with stickers.
Unbelievably lame.
Now lets say they did an SS and SV6 version of the wagon, lengthened about 300 - 500mm, and the roof bulge ( like the ute attempt at a Sandman had), and same colours and same tailgate logo - then they are on a winner.
This is obviously a GenY marketing person/s attempt at profiting from an Aussie icon - Holden, give a couple of car heads the blank canvas FFS
Then again, you could chase up an original HZ sandman for the same price, around $40K
The car industry is super mega f ucked.
They have had the knowledge and the capability to produce vehicles which could easily last a lifetime at the same time as being technologically up there for decades.
Imo any technological changes which have been made over the past two decades have served two purposes only, to render it impossible for the owner to work on them and to fulfill the tenets of planned obsoletion.
One day, either through smart marketing or economic necessity, some company is going to produce a vehicle that people will be driving from cradle to grave. One that people will be proud of for a lifetime and one that can be easily repaired by the driver in the event that they break it.
Modern cars are a pile of steaming ordure held together by plastic and and the knowledge that the customer is a fool who prizes contempary over common sense.
IMHO
Marketing a car or van'ish type of thing can be a very tricky business. Here in the U.S. many Lincolns have been sold using Matthew McConaughey as a very satisfied Lincoln car owner, hopefully those commercials have been shown down under as well.
But now there is a new twist that may just help them sell a bunch more of them, see below.
