fake... there is absolutly no way the Gforce from an old lady with a hand bag would set off an airbag. Unless she can apply over 7 G's of foce, (for most vehicles, this would be the equivalent of hitting a solid barrier at 12 to 15 mph, or hitting another vehicle at a speed of about 25 mph+). There is just no way she will set it off. It looks to me like another one of those soft drink ads. i.e. kitesurfer in plane, surfing the wake of a bomb, shark surfing... ect.