They are a stroke of marketing genius. Trinkets costing bugger all to make and distribute are incredibly popular. I bet Woolworth marketing management are kicking themselves right now.
Absolutely. The choice to shop at either Coles or Woolies is a coin toss for a lot of people. This tips the balance in Coles favour. I reckon the impact must be huge.
I was wondering if Woolworths should just hit back with an identical campaign. Sure, everyone would see it is a copycat move....but they'd still all want to collect the set.
(Has anyone got a spare vegemite jar to swap? )
Yes get rid of single use plastic bags then promote plastic crap ultimately destined for a landfill .
Defies belief .
It's a great idea marketing genius it is maybe the fast food chains could catch on and offer a small useless toy with the garbage they package for kids.
I didn't really take any notice of this campaign as I have enough useless crap in my home. However a few events happened shaking me out of my ignorance. I shopped at Coles and our purchases came just under $30. The cashier said we could buy something at the checkout to get out mini thing. We declined. One of my wife's friends said her kids were mad for these mini things. Thirdly I'm a member of a Facebook marketplace group and every second post is from people buying or swapping or wanting these mini collectables.
Its the latest craze, that's for sure. Yes its similar to the McDonalds happy meal stuff, but it seems to be more successful.
How fusing lame I don't understand who would possibly want this shiz probably the same people who watch home and away
Within one week Coles mini things made my childrens' school newsletter. Kids trading them, and related dsiputes/distractions, had become a major issue in that period of time.
I told my g/f if she went to one of those mini swapmeets outside Coles two weeks ago I'd love her a little less. She went
Pure genius by Coles as I'm assuming by the way they conduct business the suppliers actually paid for their own mini's, not Coles.
I wonder how many kids have choked on these things.
Honestly if theycame from china as a toy it would have to have a warning label as choking hazzard .
Not suitable for children under 10 but they are marketed at kids .
We live in a nanny state yet coles can get around that probably because its classed as a collectable & not a toy .
F*ckn joke our society.
LOL, how do people get so worked up about this? They're cute, kids will play shop at home with them, some people like collecting things. So what?
If you want to get worked up about something, try bottled water. That stuff, and a million other things, should be a lot higher on anyone's environmental watch list.
So, I managed to get the whole set in only a single shopping trip. I don't know what all the fuss was about, there's plenty of each available. Even the Nutella and Oak that everyone said were hard to get. And I didn't need to spend $30 to get each one, some were under $2. Huh, what do you mean they're too big?