Full print ad in American Surf Magazine Feb '11 issue. Ad for boardshorts shows a shortboarder doing an aerial over a SUP surfer, landing on and obliterating/killing the sup surfer.
What's with that?
Would of thought there would be enough hate in the lineups already without advertising more violence
Hopefully the impressionable groms have enough brains to know that this isn't cool
Saw a thread about this on the 'Zone. Frankly its disgusting and the ad was by RUSTY surfboards. I am never buying any RUSTY product again and I will be going out of my way to convince my friends and fellow members of my surf club to do the same boycott.
HHHMMMM pretty silly considering Rusty are in the SUP market now to, well that may not be for too long with Ad's like that anyway.
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I thought the Ad was kinda funny.
Not so sure what all of the fuss is about. The fun has always outweighed the fact that people thought SUP was kinda gay and like giving up on surfing a long time ago. Like it or not, a lot of people still think this way. My own friends still give me crap about it even.
If you're overly concerned with what people think about you riding a SUP best take up a 'cool' sport. It's too crowded anyway.
It reminds of the old "Captain Good Vibes" Style of humour , as an Ad it has done it's job the word Rusty is on all the forums at the moment.I don't take it personally it's just water off a ducks back to me but it does nothing for the surf community as a whole.
Geez, I am new to SUP I didnt know there was much of an anti SUP sentiment out there. I must admit though I havent recently shortboarded or SUP'd in areas where its been crowded and agro in the water. I avoid those breaks whenever I can.
I did however see an anti-SUP sticker on a car the other day. It was much like the one in the link below. Says more about the individual displaying it than anything else.
http://www.californiasurfstickers.com/servlet/the-568/stickers,-stand-up-paddle,/Detail
Some of you guy's need to HTFU, take it for what it is,an advert and don't take it to heart.
Just connecting the dots.
I also read that Rusty is releasing a SUP specific board short of the same ECO series and is said to be running a double page ad with a SUP rider using his paddle as a machine gun.
Maybe we're all just being played by a companies advertising........... Pretty clever I reckon. Keep in mind that the boardies will be released a little later in the year in the US so they've got some time to play it all out before they go on sale......... That's a lot of exposure in a saturated market.
after a resent surf out manly bower nsw i can see why this ad is in place .
Some guys really dont have a clue about the ocean and the line up and lack of respect for others as they sit out wide and paddle for anything that looks like a wave.
Honestly i love sup but see so many chases lately where guys are in the line up who havnt done there time and dont no nor understand pecking order of surfing they think as they are on some big tanker and they can all of a sudden catch waves they paddle for every set and drop in do whatever and really dont have a clue, these guys there are more and more everyday and are really giving stand ups a bad name if this is you please relax and chill out and do your time in the ocean like everyone else had to. Otherwise its all gunna turn to ****!
Pretty funny i think. Just as it makes corporate sense to market products to people who love SUPing so too does it make sense to market to the even bigger segment of people who hate them or at least find that sort of cartoon funny.
Theres not enough sup-love in the world I reckon
I'm gunna take my protest one step further and boycott boardshorts !!! Can just see it now - billboard in his tangerine speedos on his crazy plum purple suplove 
then you will all have something to whinge about.
then you will all have something to whinge about.
then you will all have something to whinge about.
Agree with DTM. Can't say I've seen too much of it Melbourne (kooks paddling for everything that looks like a wave in a crowded lineup), but I did see exactly what DTM was talking about on a recent trip to Sydney.
I think maybe, people here in Melbourne tend to be a little friendlier and respectful than our Sydney cousins.
The advert is just an ad, and if they make one like CMC said with a SUPer carrying a machine gun, well it's all just fun.
Don't you blokes get it? very smart advertising.A couple of you should remove some of the words used against surfs.
Hey Lobes,groms love Julian Wilson because he rips mate and also has known to ride pink board for breast cancer awareness ( yeh I hate it when my son mentions his name )
The surf industry has every surfer stoked on surfing and nothing else.
Welcome to the surf culture Lobes,its been going on for years and will not change.
Best you take up rowing or something like that,yes I am piss-d with your comments re-surfers are idiots ffs and your stupid mate mindless zombies.
With uneducated wankers like you no wonder sup riders cop a bad rap.
yes I ride both,but its very easy to see who is a newie in the ocean.
as one forum user would say CHEERS.
Now back to some breaking news,donate to the QLD floods
bad nasty surf industry. why back in my day( and now isn't my day
) i remember blah blah blah
gosh, here i was thinking sup was just something else to do, like morris dancing or hop scotch...life is to short.
Hey this is great reading guys,nothing like a little forum fight for entertainment
.As someone who has ridden short,long and basicly everything else that floats since the early 70s I think there will always be a certain amount of gang mentality involved(birds of a fether)syndrome.But most people are smart enough to make up their own minds about what ever issues that confront them.I feel that if you are a good ambassador for your sport then people will take more notice of that than a silly add in a mag.
