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mctavish back to its roots

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Created by BigSpazz > 9 months ago, 18 Sep 2014
BigSpazz
NSW, 946 posts
18 Sep 2014 11:15AM
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THANK CHRIST

http://www.mctavish.com.au/blog/post/media-release

Media release

BigSpazz
NSW, 946 posts
18 Sep 2014 11:16AM
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so good they are getting rid of GSI!!!!!! praise jebus

Macaha
QLD, 21892 posts
18 Sep 2014 11:30AM
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BigSpazz said..
so good they are getting rid of GSI!!!!!! praise jebus



Our man in the BAY Bigspazz

Tux
VIC, 3829 posts
18 Sep 2014 12:06PM
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Good move I reckon...people will be willing to pay more for an ultra-premium hand made product...

chrispy
WA, 9675 posts
18 Sep 2014 10:46AM
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Tux said...
Good move I reckon...people will be willing to pay more for an ultra-premium hand made product...


Well said.

So are they chucking the shaping machine out and only hand making them now?

Ted the Kiwi
NSW, 14256 posts
18 Sep 2014 1:41PM
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I would read this one of two ways

1. McT are not happy with the quality of product coming out of GSI or / and
2. There is no one at McT with the experience required who would consider moving up to Thailand to supervise production.

They already have a differentiated product and if they were all happy with the product then its pretty easy as GSI handles all production and logistics and McT just pick up a royalty check every time one is sold. I would think that most people would have been happy with that arrangement unless the product coming out of the GSI shop with their badge on it was just too inferior. 15 mouths is a lot too feed

Macaha
QLD, 21892 posts
18 Sep 2014 1:42PM
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Nope same as Del machine then hand finished by Ben Mc.

MickPC
8266 posts
18 Sep 2014 2:40PM
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BigSpazz said..


mctavish back to its roots



Boat building

Tux
VIC, 3829 posts
18 Sep 2014 5:02PM
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MickPC said..

BigSpazz said..


mctavish back to its roots




Boat building


Its Mac's new 58ft Pinacarver

McHenry
SA, 1739 posts
18 Sep 2014 5:28PM
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BigSpazz said..
THANK CHRIST http://www.mctavish.com.au/blog/post/media-release Media release <div class="postDate">18-Sep-2014 McTavish Surfboards today announced it would focus exclusively on bespoke custom surfboard production from its Byron Bay headquarters. “We’ve been making boards for over 50 years now, and with the growing commercialisation of surfing, our customers are increasingly valuing authentic custom hand-made boards” Bob McTavish said. “While the brand is well known around the world, the reality is McTavish is a very small business. There are only 15 of us on the team in Byron Bay, striving to produce a world-class product. Our factory team has over 300 years combined industry experience” “Getting the right advice is critical when you are ordering a custom board. And that can be very difficult. We really enjoy working one on one with the customer to build their ideal board, going into great detail to ensure everything from the design and shape, through to artwork and finish are right for them, and for where they surf” “We focus on building the highest quality surfboards that are both functional and works of art. We believe that if you buy a custom McTavish, you’re buying a one-off that you can pass down through the generations” Part of the new direction for McTavish will be a departure from its international licensing and distribution agreement with Global Surf Industries. McTavish paid tribute to GSI saying “The relationship was successful and we learnt a lot but we had to decide to either get a lot bigger or go back to what we really loved….making great custom boards for surfers who really understand us and what we are trying to achieve. We have decided to be a very different company”



Looks about the size of board Big Spazz would ride...

laceys lane
QLD, 19803 posts
18 Sep 2014 7:38PM
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'' to be handed down to future generations''.




just how many kids has macaha got

Ctngoodvibes
WA, 1403 posts
18 Sep 2014 5:43PM
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The Gsi ones were almost as expensive as a custom...surprised they sold any really coz they look mass produced and pretty rough..seems Gsi may be a thing of the past...quite a few name shapers no longer seem to go thru em?
Was looking at a Gsi once at a surf shop and the glass job was just appalling...sanded almost through to the foam in sections.

towball
4627 posts
18 Sep 2014 5:45PM
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laceys lane said..
'' to be handed down to future generations''.




just how many kids has macaha got


Handed down?Christ he doesn't keep one more than five minutes, the answer to your question is not as many kids as you??????

laceys lane
QLD, 19803 posts
18 Sep 2014 7:56PM
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towball said..

laceys lane said..
'' to be handed down to future generations''.




just how many kids has macaha got



Handed down?Christ he doesn't keep one more than five minutes, the answer to your question is not as many kids as you??????


i'm merely a rank novice next to the master.

I try and do a fair job, but I've seen things no man should see when it comes to mac 'days of your lives ' macaha

Macaha
QLD, 21892 posts
18 Sep 2014 8:15PM
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Some of your best boys

Ted the Kiwi
NSW, 14256 posts
18 Sep 2014 8:26PM
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Ctngoodvibes said..
..seems Gsi may be a thing of the past...





Well they will retire happy campers I am pretty sure there is enough demand at the lower end of the market for them to carry on. Its not like demand is reducing. Tufflite boards have a pretty reasonable rep amongst people who rent them for a living - and there are more than enough of those places these days. Not too mention that they will probably move up the technology curve anyway.

I think they will be round for a bit longer yet. Personally I am all for producers who can come forward with new technology and applications. I think the surfboard industry has sat on its asse for far too long. I am a strong supporter of people like Diverse, Katana, Firewire, JD who have embraced change and tried to build a better product for their customers. Sadly surfboard making continues to mostly be a cottage industry so we have not seen big changes and improvements in technology and manufacturing over a long period of time - as there just have not been the research budgets. If you are a one or two or even 3 person band - why would you seek to much change and not keep with the status quo? I am not sure why - but it seems that 99.5% of people have done this - there has to be method in their madness I am sure people like GSI are always refining what they do - but its a shame that people like that have not contributed more with breakthroughs. It seems that NSP are attempting to do this with some of there efforts in the 666 space - but it seems CMC has sadly left us so we can not get any updates

Actually these is some demand next door as we speak for GSI!

www.seabreeze.com.au/forums/Surfing/Shortboards/Best-Tuflite-fish-for-Intermediate-surfer/

towball
4627 posts
18 Sep 2014 6:37PM
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Ted the Kiwi said..

Ctngoodvibes said..
..seems Gsi may be a thing of the past...




Well they will retire happy campers I am pretty sure there is enough demand at the lower end of the market for them to carry on. Its not like demand is reducing. Tufflite boards have a pretty reasonable rep amongst people who rent them for a living - and there are more than enough of those places these days. Not too mention that they will probably move up the technology curve anyway.

I think they will be round for a bit longer yet.


If you just look at the Hawaiian market GSI are doing just fine.

towball
4627 posts
18 Sep 2014 6:43PM
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laceys lane said..

towball said..


laceys lane said..
'' to be handed down to future generations''.




just how many kids has macaha got




Handed down?Christ he doesn't keep one more than five minutes, the answer to your question is not as many kids as you??????



i'm merely a rank novice next to the master.

I try and do a fair job, but I've seen things no man should see when it comes to mac 'days of your lives ' macaha


O no you looked in the man bag didn't you .

Ted the Kiwi
NSW, 14256 posts
18 Sep 2014 8:44PM
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I agree TB - although I have not been to Hawaii - everywhere else I have been the last 4 to 5 years I have seen their product everywhere - including Manly, Goldie, Torquay and Byron - big Aussie locations for rental boards and sales.

Its incredible how many I see (rented one my self recently in Indo) in far away places - they love them. All over Indo these days, Sri Lanka, South America, America, Europe and even spied a few in NZ. How else can you get a Tolhurst or a Lopez or a McT (if you live in London). They serve and amazing purpose.

Macaha
QLD, 21892 posts
18 Sep 2014 9:08PM
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As far as a pop out goes,sure perfect for surf schools and hire but boy they lack soul.

SP
10979 posts
18 Sep 2014 7:13PM
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^^^

Ahhhh...soul.

Didn't Confucius say..

All boards need a soul..



Ted the Kiwi
NSW, 14256 posts
18 Sep 2014 9:22PM
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Macaha said..
As far as a pop out goes,sure perfect for surf schools and hire but boy they lack soul.



Does yr Fanatic lack sole? What about yr car ?

Macaha
QLD, 21892 posts
18 Sep 2014 9:33PM
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Ted the cost of tooling is the issue at hand,most of the guys as you say work it as a cottage industry,supply chain management and out sourcing are the key.
Not all these small companies have the money to folk out on a CNC machine,they should do what Base tried but failed due to poor management,say if you have 8
small companies sharing the one machine ect run and owned by experts who only produce the machined blank then the shaper hand finishes.From my little knowledge
of Del,he has a really good system running within his factory,I think he has a few labels being made out of his shed,great idea,mct have their own machine but not all are machined in house,once again I could be off the mark here but it makes sense.

Anybody notes the M logo has been retired also,changes,progression who knows?

On the M logo its like Maccas dropping the golden arch ,all those years of marketing gone,just IMO.

Macaha
QLD, 21892 posts
18 Sep 2014 9:34PM
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Ted the Kiwi said..

Macaha said..
As far as a pop out goes,sure perfect for surf schools and hire but boy they lack soul.




Does yr Fanatic lack sole? What about yr car ?


My Fanatic is totally without soul and the driver gives the car soul

thePup
13831 posts
18 Sep 2014 7:43PM
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Longboard Confucious say ....... "frother with no soul find it difficult to shizz ......."

shoodbegood
VIC, 873 posts
18 Sep 2014 10:06PM
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I've got a McT GSI, 3 years old, surfed all year round regularly, stacked it into rocks occasionally, don't really take that good a care of it, no wuckas?
Not bad for $899.
Tell me why one made in the soul factory in Byron Bay is so much better that it costs twice as much. Does it repel rocks, do I get heaps more respect even though I'm an average surfer at best, will my kids really want an old fireball ?

laceys lane
QLD, 19803 posts
18 Sep 2014 11:20PM
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maybe mac boards have too much james brown in them.


maybe they feel good, but he doesn't




instead of full soul, i reckon the half soul option might be a better fit for you.


after all, a man with boat shoes wouldn't be exactly oozing rampant soul power


right on

surfbroker
NSW, 1488 posts
19 Sep 2014 8:28AM
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SP said..
^^^

Ahhhh...soul.

Didn't Confucius say..

All boards need a soul..





I might be a cynic but the market for Tuflites/Surftech reached its peak some time back, while the demand for customs has increased...I think bob has seen that therefore......makes sense to follow a "business plan" that is showing growth

Cuttlefish
QLD, 1332 posts
19 Sep 2014 9:30AM
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surfbroker said..

SP said..
^^^

Ahhhh...soul.

Didn't Confucius say..

All boards need a soul..






I might be a cynic but the market for Tuflites/Surftech reached its peak some time back, while the demand for customs has increased...I think bob has seen that therefore......makes sense to follow a "retirement plan" that is showing growth


Or maybe!

SP
10979 posts
19 Sep 2014 7:46AM
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@ surf broker

In my case the arsesoul stands on it.

But I think you have nailed part if the reason. The custom market is heaps bigger now than when he started with GSI.


@ should be
As for the cost difference say $500??
I'd say that's the cost using Australia as the production instead of the GSI process.
I mean just for someone to hand finish, hand glass, hand sand is all more expensive in Australia. Materials are probably slightly dearer and all the inputs are probably a touch dearer.

So say 10-20% on your price, cause it's custom takes it to a $1000 then add in the tint plus the costs above and the cost is about right?

Ctngoodvibes
WA, 1403 posts
19 Sep 2014 2:34PM
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Ted the Kiwi said...
Ctngoodvibes said..
..seems Gsi may be a thing of the past...





Well they will retire happy campers I am pretty sure there is enough demand at the lower end of the market for them to carry on. Its not like demand is reducing. Tufflite boards have a pretty reasonable rep amongst people who rent them for a living - and there are more than enough of those places these days. Not too mention that they will probably move up the technology curve anyway.

I think they will be round for a bit longer yet. Personally I am all for producers who can come forward with new technology and applications. I think the surfboard industry has sat on its asse for far too long. I am a strong supporter of people like Diverse, Katana, Firewire, JD who have embraced change and tried to build a better product for their customers. Sadly surfboard making continues to mostly be a cottage industry so we have not seen big changes and improvements in technology and manufacturing over a long period of time - as there just have not been the research budgets. If you are a one or two or even 3 person band - why would you seek to much change and not keep with the status quo? I am not sure why - but it seems that 99.5% of people have done this - there has to be method in their madness I am sure people like GSI are always refining what they do - but its a shame that people like that have not contributed more with breakthroughs. It seems that NSP are attempting to do this with some of there efforts in the 666 space - but it seems CMC has sadly left us so we can not get any updates

Actually these is some demand next door as we speak for GSI!

www.seabreeze.com.au/forums/Surfing/Shortboards/Best-Tuflite-fish-for-Intermediate-surfer/




Yep the other sports...kiting Sup etc do seem to embrace surftech epoxy style construction much more than surfers do. The surf tech style epoxies last a long time but feel like crap to surf. Way too boaty with no flex. But good for beginners....and maybe you don't care about flex if you Sup or kite??
The thing is Gsi mainly seem to do pu boards or slx epoxy and they ain't cheap. The Hayden's are basically the same price as ordering a custom direct from Hayden himself. So why would anyone buy one?
Thai and Chinese made boards have their place but they need to offer the buyer a decent discount... the mob at ecs surfboards seem to do this and I can see value in that. Otherwise I would always buy Australian made. Was in Clearwater shop this morning and there was so many nice boards I could have easily blown 3000 on a new quiver.



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"mctavish back to its roots" started by BigSpazz