I recon most retail atm would be on the lower end of the scale regardless of what you are selling.
I said most not all ok.....
whose billabong and who cares...?
50 bucks for a t shirt and 100 bucks for a pair of shorts
they can suck my fat one
Its been a harsh few years for surf retail I bet a few of those Billabong guys wish they could wind the clock back. Likewise for the Qsilver guys after they bought Rossignol.
www.goldcoastbulletin.com.au/nocookies?a=A.flavipes
I can say i stopped going to surf shops years ago ! How can you justify paying their ridiculous prices when everybody knows how cheap they pay to get them made off shore. The thing that tipped the scales for me was a father and his son were looking at surf boards to bye in a surf shop .They were looking at second hand boards and the price that the shop attendant was asking for this board that had been in the sun so long it had turned that light orange colour was just outrageous . You wouldn't even ask your mate to give you $50 for it .
That's what greed gets them !!! and the figures show it .
I used to buy surf label clothes when they were made in Australia. Since all the stuff is made overseas I may as well buy the cheap clothes from Lowes, especially clothes I wear to the beach where I couldn't care less about how I look.
I went into a quick/bill/rip shop is sydney a couple of months ago. $200 for a pair of boardies. Not sure what was so special. think they were qicky but shocked the ****e outta me.
W
Not bad from a company started in a garage at Burleigh Heads,must have sold a sh-t load to get this big hey,stop knocking a champion oh that's the Aussie way
Bought a pair of Billabong split-toe high 3mm surf booties a couple of weeks ago (local surfshop) - $35, comfy, warm, watertight & look pretty good quality.
Are you guys seriously so unaware of retail and wholesale margins to think that a $44 t-shirt goes straight to Billabong??
Then I hear talk that if the price was lower they'd sell more... Can someone tell me how making less money from something helps when they are losing money anyway??
This topic annoys me. Profit is not a dirty word.
I on the fence.
I am impressed with the longevity of most surf brands' things like t-shirts and boardies - they might look the same but better / thicker material and double stitching with quality synthetics means they last say 3x longer than Target and K-Mart brands. Trouble is they cost about 5x more.
I do think the quality almost offsets the cost. I have 'bong boardies on their 4th summer now and look like the day they were made.
OTOH, with the phenomenal size of Billabong, and the fact trendy groms just had to have $200 hoodies I have no idea how they could not make money. I think they got too entrepreneurial and tried to diversify into other crap.
They'd have been better off dropping prices 5% and putting seconds on eBay to counter the asian copies - just for a while - to ensure they stayed viable
so what you're saying is line ups everywhere would be free from kids whose parents are videoing them from the shore....?
and my hard earned boat trip in north indo won't be spoiled by a fly by night group of 'pros' pushing everyone out of the way cause they gotta get their 'photo on'
oh for shame, and here's me thinking i wanna surf cause it fun only to find out it's only relevant cause there are people paid to do it
Im with doctor i cant afford to pay for professional surfers to tour the world.
69$
spot the difference?
And dont tell me that they make better quality>?????